The biggest machine in our industry is Legalzoom. You’ve all seen their ads on TV or heard them on the radio. A lot of people in our industry always complain about them to me, saying things like “They get all the filings because they spend millions on advertising.” I always kind of thought they spent 10-20 million a year. The filing for LegalZoom Inc., to become a public company was fun to see the actual numbers and I have to be honest; I was really surprised to learn that they spend 41 MILLION a year in advertising. That’s SO much money!!!
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