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How to Register a Federal Trademark

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Registering a trademark at the federal level is a multifaceted process that takes many months to complete. Filling out and submitting the application is just one (important) piece of the puzzle.

Below, we go over what you need to know to register your mark, from how to conduct a clearance check to outlining what information is required on your application.

Conduct a Clearance Check
Fill Out Trademark Application
File Application
Respond to Office Actions
Maintain Registration
How to Register a Trademark FAQs

Conduct a Clearance Check

A clearance check involves determining if your mark infringes on any others. If the check reveals that your mark has a likelihood of confusion with another, you may need to change yours in order to register it. But if the check doesn’t uncover any potential confusion, you’re one step closer to filing a successful registration.

While it’s an extremely important part of the trademark registration process, conducting a clearance check is not mandatory—unlike later steps, this one isn’t required by the United States Patent and Trademark Office. However, conducting a thorough and well-rounded clearance check now will likely save you time and money—and save you from disappointment later.

Because of this, having the help of a practiced trademark attorney can be particularly beneficial when conducting a clearance check.

How do I conduct a clearance check?

While your clearance check should absolutely involve searching for matches of your exact trademark, key words should expand beyond your literal trademark. Similar words, phrases, and spellings should be thrown in, since a likelihood of confusion can exist between non-identical trademarks.

Once you’ve identified key words and search terms, you’ll want to utilize the following databases, websites, and publications in your research:

  • Trademark Electronic Search System (TESS)
    The Trademark Electronic Search System (TESS) is a USPTO database that contains all federally registered trademark applications—live, dead, and pending. Both word marks and design marks can be searched in TESS. To search for designs, you’ll need to use the USPTO’s design codes.
  • Official Gazette
    The Official Gazette is a monthly publication put out by the USPTO that publishes information about trademarks actively awaiting registration.
  • State trademark databases
    States maintain databases of trademarks registered with their jurisdiction. You’ll want to search databases for all states where your business operates and you sell your goods/services. It’s also a good idea to search the states in your region, as well as any states you think you might expand to.
  • Business name searches
    In addition to trademark databases, states keep track of registered business names. Searching these databases may reveal names that aren’t officially trademarked, but have common law trademark rights.
  • Additional research
    A thorough trademark clearance check won’t end with state and federal databases. You may also want to conduct organic internet searches to look for any conflicts that your more targeted research missed.

 

There’s a lot to consider when conducting a clearance check. When you sign up for our Trademark Service, we handle this important step so you don’t have to.

Fill Out Trademark Application

Federal trademark applications require a fair amount of information and attention to complete. Going into the application without an understanding of its components is tough. That’s why we’ve detailed the need-to-knows here.

Below is a breakdown of the information you’ll include in a TEAS Plus application as it appears if filed through a MyUSPTO account. The alternative application option is TEAS Standard. (We note the main difference between application types in the Goods/Services section of this breakdown.) This information is meant to act as a guide, and your specific situation may call for requirements we’ve not covered here.

1
Owner of Mark

This can be an individual or an entity, or multiples of either. You can add owners by selecting the “Add Owner” button at the bottom of the page (between the “Back” and “Continue” buttons).

2
Entity Type

Select whether you’re filing as an individual or a business entity. If filing as a business entity, you’ll select the entity type, such as a corporation, LLC, or trust.

3
Citizenship or Organization Location

If filing as an individual, provide the country of citizenship for each owner. If filing as an entity, provide the state and/or country where the business is organized. Some entity types may need to provide additional information. For example, those filing as a sole proprietorship will need to include the name of the sole proprietor. Those filing as a partnership will need to include the names and citizenship of all general partners.

4
Mailing Address

This can be a physical address or PO Box and will be publicly viewable (as will the rest of your application information).

5
Domicile Address

This is either your home address (if filing as an individual) or principal business address (if filing as an entity). A domicile address is required if the mailing address you provided is not your home or business address. If you provide both mailing and domicile addresses—and they are different from each other—your domicile address will remain private. If your domicile and mailing addresses are the same, you will check a box to indicate this.

6
Phone Number

This is optional. Don’t want your phone number public? Leave it off the form! (Note that when you move to the next screen, you’ll be met with a warning if you’ve omitted the phone number. This is okay—you still don’t have to list your number if you don’t want to.)

7
Fax Number

Are faxes still a thing? Turns out they are. If you’ve got a fax number and you’re not afraid to use it, type it here.

8
Email Address

You must provide at least one email address. Consider creating an email specifically for the trademark application (but don’t forget to keep it active and check it regularly!) if you don’t want your usual email address to be public.

9
Website

Have a website for your good/service? You can provide that here, but you don’t have to.

10
Mark Information

You will select either “Standard Characters,” “Special Form (Stylized and/or Design),” or “Sound Mark.” You may select only one, and your prompts will change depending on your selection.

Note: If you own other active marks registered with the USPTO, you will indicate that and provide the registration numbers. You will also include whether you are claiming “concurrent use,” which indicates that your mark and a similar mark are able to coexist. (Concurrent use is rare, and there are additional requirements if you go this route.)

  • Standard Characters: This is also known as a word mark. If this is your selection, you will type the mark into the text box. (There are additional requirements for non-English marks, marks that include non-Latin characters, and marks that include the name or likeness of a living person.)
  • Special Form: If you are claiming any design elements in your mark, you will upload a JPG of the design. The file should be a black and white rendering unless you are making a specific claim to colors. Then, you’ll list the colors or check a box to say you’re not claiming any colors, type out any characters in the design, and write a detailed description of the mark.
  • Sound Mark: If you’re claiming sound in your mark, upload a file of it. (Acceptable formats include WAV, WMV, WMA, MP3, MPG, or AVI.) If you’re claiming characters as well, i.e. the sound includes words, type them out. Then, describe the mark in detail.
11
Goods/Services

Click the “Add Goods/Services button” to begin searching for your trademark class designation(s). Using the TEAS Plus application, you can only select from the USPTO’s goods/services descriptions. (TEAS Standard allows you to write free form.) You can add multiple goods/services. If they land in different classes, you’ll have to pay additional class fees. If they land in the same class (hooray!) you won’t have to pay extra.

12
Filing Basis

Once you’ve selected your classes and goods/services, you’ll assign a filing basis for each entry. You have two choices: Section 1(a) use in commerce or Section 1(b) intent-to-use. (If you’re a foreign applicant, you have other selections to choose from.) You can choose different filing bases for each entry of goods/services you’ve provided, though most applicants choose the same basis for each entry. If you file under a 1(b) basis, you’ll have additional fees and paperwork to file down the line.

13
Specimens

Specimens are examples that show your mark being used in commerce. To upload specimens, click on the hyperlink under each “Assigned Filing Basis” entry. From there, you’ll attach and describe specimens, provide website specimen information as applicable, and provide the Date of First Use of Mark Anywhere and Date of First Use of Mark in Commerce. You will do this for each entry of 1(a) goods/services you’ve provided. (If you select the 1(b) intent-to-use basis for any of your goods/services, you won’t need to upload specimens for those at this time.)

14
Correspondence Information

You’ll verify the point of contact name and email here and have the option of adding up to four email addresses for USPTO communications to be copied to. Note that only the primary email address will be used for official USPTO correspondence.

15
Fee Information

You’ll see what’s owed on this page, but you won’t pay until the very end. If the total is higher than you were expecting, it may be because you’ve added multiple classes. You still have time to go back and change your class selection if you wish.

16
Signature Information

You will choose to sign directly, have an email sent to a second party for signature (most common if an attorney is filing the form), or to sign by pen.

17
Validate

Once you sign, you’ll select the “Validate” button at the bottom of the page. This will allow you to review your application prior to paying and submitting.

18
Pay/Submit

You’ll pay for your application in full prior to submission. The USPTO does not offer refunds, and most amendments come with additional fees, so be sure your application is accurate before sending it off.

File Application

With few exceptions, the only way to file a trademark application with the USPTO is online. (You were previously able to file by mail or hand-delivery. The online-only rule went into effect in 2020.)

To file online, you’ll submit your application through your MyUSPTO account. The application fee is $250 for TEAS Plus or $350 for TEAS Standard, per class.

Respond to Office Actions

An office action is a refusal of your trademark application by the USPTO. Refusal sounds final, but it often isn’t. Many trademark applications are returned with office actions, and many of those applications go on to receive registration.

First office actions usually arrive 2.5-7.5 months after your application is submitted. Once received, you’ll typically have 6 months to respond.

There are two broad categories of office actions: procedural and substantive.

  • Procedural office actions
    Procedural office actions generally call for small, easy fixes. Maybe there’s a typo in the business name or a specimen is formatted incorrectly. While these small errors need to be responded to and fixed (as applicable) before the application can move forward, procedural office actions typically do not result in the application dying.
  • Substantive office actions
    Substantive office actions are a bigger deal than their procedural counterparts, typically pointing to an issue with the requested trademark itself. For example, if the mark is merely descriptive or causes a likelihood of confusion with another mark, a substantive office action may be issued. Because of the severity of a substantive refusal, legal arguments are often required in order to remedy. In some cases, the only solution may be to abandon the trademark and apply for a new one entirely.

How do I respond to an office action?

The type of response required for an office action depends on the nature of the refusal.

If the action is small and procedural, you may be able to respond in simple phone or email correspondence with a USPTO examining attorney. If the action is big and substantive, the nature of your response may need to be more official.

Acceptable response mediums will be detailed in your office action letter (most likely sent via email) from the USPTO.

Maintain Registration

Once your mark is registered, you’ll need to adhere to some trademark renewal rules in order to maintain it. If these standards are followed, your registration can live on indefinitely.

  • Section 8 Declaration
    Between the 5th and 6th years after your mark is registered, the Declaration of Use and/or Excusable Nonuse under section 8 is due. This form confirms that your mark is still in use. It costs $225 per class if filed electronically, or $325 per class by mail.
  • Combined section 8 Declaration and section 9 Renewal
    As the name suggests, these are two combined forms. The Declaration of Use and/or Excusable Nonuse and an Application for Renewal under sections 8 and 9 is due between the 9th and 10th years after registration, then again every 10 years for the life of your trademark. Section 8 confirms your mark is still in use, and section 9 is the renewal application. If filed electronically, this filing costs $525 per class; if filed by mail, it costs $825 per class.

How to Register a Federal Trademark FAQs

Why should I register a federal trademark?

Registering a trademark at the federal level offers the most robust protection for your trademark. It provides trademark rights that are valid nationwide, allows you to sue for infringement in federal court, and gives you the opportunity to prevent counterfeit goods with your trademark from entering the US. Federal trademarks are also able to use the symbol ®.

How much does it cost to register a trademark?

Trademark registration costs depend on the application you use to file and the filing method. If you file online, you’ll pay $250 per class if you use TEAS Plus, or $350 per class if you use TEAS Standard. If you file by mail or in person, you’ll pay $750 per class.

If my trademark application is denied, can I get a refund?

No. The USPTO does not issue refunds for trademark applications that are unable to reach registration.

How long does it take to register a trademark?

It typically takes 1-1.5 years to register a trademark. There are factors that can lengthen the process, however, such as if you file your application with an intent-to-use basis, or receive substantive office actions.

Will the information in my trademark application be made public?

Yes. After you submit a trademark application, the information provided will become publicly accessible. This is why it’s important to read the application instructions closely, and to ensure that the information you include is information you’re comfortable releasing to the public sphere.

What is the ID.me step of the trademark filing process?

As of August 2022, there is a new identification verification step required prior to filing or editing a trademark application. The only way to avoid the ID.me process is to have an attorney process and file your trademark application. If you file your application yourself, you must complete this step.

The ID.me requirement can be completed online or on paper:

  • Online
    Your identification can be verified in two ways online: Through a selfie or a video call with an ID.me representative. With both options, you’ll also have to upload images of your government-issued IDs.
  • Paper form
    ID.me can be completed via a paper form. This option involves showing two of your government-issued IDs to a notary and mailing the original, notarized form to the USPTO at:

    Mail Stop EBC
    Commissioner for Trademarks
    P.O. Box 1451
    Alexandria, VA 22313-1451

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