Contact Us Page Best Practices for Small Businesses

A contact us page is a crucial part of your website that provides customers with a straightforward way to reach you, but many businesses lose sales by neglecting it. Building even a basic contact page means potential customers can ask questions and request your services without getting lost and distracted by other businesses’ offers.

Taking the time to design your contact us page in a smart way can ensure your website does its job by turning a visit into a conversation, and potentially a sale. Here are the basics you’ll want to cover in your website’s contact us page, and how it serves both your business and your customers.

Why Your Business Website Needs a Contact Us Page

Your business website’s contact us page primarily serves one purpose: it’s where visitors go to reach out directly to your business and your team. A contact page is a basic that every business website needs to succeed, as it’s a deceptively simple way to add more value to your online presence. Your contact us page should include:

1. A digital contact form where people can send messages to your business
2. A direct email address for your business
3. The address of your physical location (if applicable)
4. A dedicated phone number

Make your contact us page easily accessible from every page of your business’s website, so people never have to sweat about how to contact your business.

Examples of strong contact pages

If you want to design a contact us page that turns visitors into loyal customers, it helps to visualize what a great contact page looks like. To spark ideas for your own site, here are a few examples of contact pages that nail the assignment:

1. Meltz Extreme Grilled Cheese

The folks over at Meltz understand the beauty in simplicity. Their contact page features a basic form with ample space to include a personal message, as well as a dropdown to specify which of their locations your comment concerns. They’ve also included direct email links to their branding and marketing teams, in case visitors have a business or partnership inquiry.

2. Scoop Masters

Scoop Masters have adopted a sleek, minimalist look for their contact page. With all the basics covered, including areas for visitors to provide their name, email, and phone number, they also provide a short paragraph to address some key reasons why someone might reach out. As a bonus, their national office phone number is included for those with more urgent scooping needs.

3. Woodland Family Dental

Woodland Family Dental may have opted for a slightly busier-looking contact page, but they’ve covered nearly every piece of information a visitor might need. From their business hours and office address to their direct phone number, and an email link. If the top of the page doesn’t cover what you need, a simple contact form follows and takes only a moment to fill out.

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Three Must-Haves of a Contact Us Page

Your contact us page only needs a few basic components to function as intended, but it’s helpful to understand them well before you begin building your website. Putting the pieces of your contact page together is one thing, but to perfect it, keep in mind things like:

• Focus: Don’t try to make your contact page do too much. You have other webpages for things like product listings and articles.
• Simplicity: It shouldn’t take more than a minute to fill out your contact page, allowing visitors to check off this task and move on (possibly to exploring the rest of your site!).
• Mobile friendliness: Ensure your contact page loads well on a typical smartphone.

With these best practices in place, here are the key parts of your contact page:

Contact form

Most contact us pages include a short contact form: a place for clients to provide their name, email, and ask any questions or request a phone call. Adding more than this can clutter the page quickly, but additional fields, such as a subject line or phone number, are also just fine.

A contact form accomplishes two things: it creates a one-way contact form that reduces the amount of spam you receive, and it routes inquiries directly to you, allowing you to manage who handles them and how quickly.

Direct email or phone number

If your spam filters are set up to keep your inboxes clean, including your direct email or phone number on your contact us page might work better for certain visitors. Some prefer a more direct means of communication, and giving them the ability to make the first move can empower them and make for a great first impression.

Pro tip: If you include your email, ensure it’s attached to a custom, branded domain name that matches or relates to your business name. [email protected] is way more trustworthy than [email protected].

Social media links

Sometimes, the best customers prefer to slide into your business DMs. If you’ve already set up accounts on popular social platforms like X or Facebook, linking to these through small icons on your contact page is a great way to increase the professional look of your business, while still taking up very little space.

Adding social media links to WordPress is a relatively simple process that can paint a clearer picture of your business to first-time visitors.

Keeping Your Business In Contact

Your contact us page is more than just a box to check; it can be a key tool for creating new relationships and building trust. To keep it working for you and your potential clients, make sure it’s easy to find, quick to use, and always up to date. When people know they can reach you reliably and get a response from a real human, they’re more likely to trust you with their business and move forward with you.