Trademark Service
$599 Total- Attorney-Led Filing
- Trademark Search
- Expert Guidance
- Status Monitoring
- Flat Rate Pricing
- Brand Protection
What Are the Benefits of Federal Trademark Registration?
Federal trademark registration with the United States Patent and Trademark Office (USPTO) helps protect your trademark. Trademarks are a form of intellectual property that help consumers tell the difference between brands and products. Federal registration is one way to ensure that similar goods and services are different enough to not confuse consumers.
While trademarks earn some protection from simply being used in commerce (known as common law trademark rights) or by being registered at the state level, these rights are limited. Still wondering why you should register a trademark federally? Here are a few benefits:
Increased Geographical Protection
Federal trademark registration provides protection for your mark throughout the U.S. In contrast, state trademark registration or common law trademark rights provide limited, regional geographical protection.
Serves As Ownership Protection
Your federal registration can serve as evidence during trademark infringement disputes because registration proves the mark belongs to you and is yours to use. Without federal trademark registration, you would need to present other evidence to support your claim.
Right to Sue
Unless your trademark is registered with the USPTO, you cannot sue for trademark infringement in federal court.
Use of ® Symbol
Following registration, you can use the “R inside a circle” federal trademark registration symbol—®. This can increase brand trust and credibility.
Why Use Northwest's Trademark Service?
Federally registering a trademark is a complex, long, and multifaceted process. Using a trademark registration service is one of the fastest and easiest ways to get your application closer to approval.
But not all trademark services are created equal. Our direct competitors charge more than twice our rate for fewer perks. In addition to a stellar price-point, with Northwest’s Trademark Service, you get:
Attorney Review
Our attorneys review client intake forms to ensure everything’s sound and we have the information we need. If we discover any problems, we’ll work with you to sort them out.
Clearance Check
Northwest’s trademark attorneys make sure your mark has a likelihood of registration by conducting a trademark clearance search. If it seems like the mark won’t be approved—maybe it’s merely descriptive or not unique enough—our attorneys will offer advice on how to create a trademark the USPTO is more likely to approve.
Office Action Response
Even with an attorney or trademark service filing your application, office actions can and do arise. (An office action is a problem with the trademark or application that must be addressed before approval is possible.) If your application is returned with procedural office actions, we’ll respond to those right away.
How Does Our Trademark Service Work?
Northwest’s Trademark Service streamlines the multi-step federal trademark registration process, so you have less to worry about. (Pretty sweet, eh?) Here’s how our Trademark Service works:
1. Sign Up
Sign up for our Trademark Service for $599 total.
2. Intake Form
To help us gather necessary information about your mark, we’ll send you an intake form to fill out. Our attorneys will review the form and reach out if more info is needed. This is a vital step of the process, aiding our discovery of things like the need to file your mark as intent-to-use instead of use in commerce, or helping you choose between a word mark and design mark (or both).
3. Clearance Check
Once information is gathered and problems are resolved, our attorneys will do a clearance check to help determine whether the mark is eligible for registration with the USPTO. If the clearance check reveals no glaring problems with registration, such as likelihood of confusion with another registered mark, we’ll submit your application via e-file. If the clearance check shows the mark is unlikely to be registered, we’ll advise you on how to create a more register-able mark.
4. Submit Application
Once your application is electronically submitted to the USPTO, we’ll monitor its status so that we don’t miss any deadlines. Your application will be returned with either a stamp of approval (yay!) or an office action (don’t fret).
5. Office Actions
We’ll patch up any minor procedural office actions right away. If there are complex substantive office actions, we’ll refer you to the attorneys at our law firm, Law on Call. Once the office actions are fixed, your application will be sent back to the USPTO where it will likely live for a few more months. Until, if all goes well…
6. Registration
Your trademark is federally registered!
Register Your Trademark
Our attorneys will review your trademark, offer advice, prepare, and file your application—all for just $599.
Trademark Service FAQs
It typically takes about a year for your trademark to be registered after the USPTO receives your initial application.