Encryption with SSL Security

Why You Need SSL Security

It doesn’t matter how big or small your business is, whether or not you’ve incorporated or operate as a sole proprietorship. Your information—and your customers’ information—should always be protected.

SSL security is the shield that stands between your customers’ sensitive personal and financial information and bad actors. An SSL certificate puts the “s” in “https,” creating an encrypted connection between your customers and your website. Not having one puts that data at risk of being swiped by nefarious villains. Especially if you’re conducting sales online, it’s absolutely critical to maintain the encryption protocols provided by SSL certificates. Plus, there are other benefits:

Security and Data Protection

If you are asking customers to enter their personal or credit card information on your site, it’s your duty to make sure that data stays secure. With an SSL certificate, they’ll rest assured that their financial information is safe and encrypted, and you’ll feel secure knowing that their hard-earned payments are headed to the right place.

SSL Certificates Build Trust

Although the everyday internet user might not be able to tell you what an SSL certificate is, they know when a website is safe. Most internet browsers warn the user when a website isn’t secure—they’ll think twice about continuing to browse. And worse, they wouldn’t be wrong. Without SSL security, their data is more likely to end up in the wrong hands.

Improved Trust = Better Rankings

Search engines take a lot of things into consideration when ranking websites, and SSL is one of the few aspects you can directly control. An SSL certificate makes it more likely that search engines will see your website as legitimate, helpful, trustworthy, and safe. Each of those indicators improves your rankings. The better you rank, the higher the chance your audience will click through to your website.

Choose Your Starting Point

There’s more than one way to launch your new business website (and get your free SSL!). Whatever your goals are, you can count on Northwest to help you get there—with built in flexibility along the way.

Why Choose Northwest?

When you choose Northwest to host your website, you get built-in SSL security. But you also get built-in support for your business—in the form of 1500 local Corporate Guides and all of our combined expertise (from having worked with more than 5 million active businesses). We are our own ICANN registrar, our own telecommunications company, and provide you with our own Tier 2 Data Center so you can grow your business knowing and trusting that your privacy is intact. Plus, we will never sell your data to any third parties.